Keating On Desk

What Will Your Verse Be?

Like so many people at a crossroads in their lives, I didn’t know what to do with the rest of my life. I was a simple girl from a small town who had few close friends, a boring middle-class background, and spent her time with a nose buried in her books.

In university I quickly realized, during my freshman year, that a BFA in Music was not going to be a great degree for me. Sitting in the stark career center, I took test after test and met with advisers and counselors dedicated to helping me figure out “what I want to be when I grow up.” Continue reading →


Are You Using Work As An Excuse To Avoid Life?

skype_work_lifeHow many times in the past 90 days have you said:  “I can’t, I’m sorry, I have to work.”

Is it more than 10? 20? 30? Anyone up over 50?

Raise your hands. Don’t be shy. No one to see you but the folks at the cafe who have no idea why you are raising your hand in a cafe, but they don’t know you anyway so who the heck cares what they think!

If you are working a serious hustle in your world, chances are you have to sometimes miss out on the fun stuff in life. It totally sucks.

While all your friends are at the bar watching the game, you are stuck behind a screen researching keyword solutions. During family dinners there is sweat forming on your brow as you hear the incessant “Ping Ping Ping” of your email notifications. In the middle of making out with your boyfriend you fight the urge to ask him to wait right there because you just thought of the perfect tagline for your newest product and you want to write it down before you forget.

I know I’m not alone in these things. Continue reading →


2014 – A Year Of Gumption

gumptionI know, who the hell uses the word Gumption anymore?

According to the Google Book historic view the word Gumption really peaked in 1939-1940, started growing again in the 1980’s, and burst back into popularity in the 2000’s (likely as it was a plot point in the Cameron Diaz-Kate Winslet romantic comedy The Holiday.)

So why on earth would I guide my year in 2014 by a word that is best known in modern times by a chick flick?

Here’s the definition of the word Gumption:

gump·tion (gəmpSHən): 1) shrewd or spirited initiative and resourcefulness

That’s right. Gumption is pretty badass.

Etymologically it is of unknown origin, but word scholars believe that Gumption comes from an old Scottish word gaum (from the Middle English gome) which meant “attention or notice.” As Lucy Maud Montgomery once wrote “Anyone who has gumption knows what it is, and anyone who hasn’t can never know what it is. So there is no need of defining it.” Gumption is also a recurring theme in Robert Persig’s Zen And The Art Of Motorcycle Maintenance, so it isn’t just for sassy savvy ladies of pages and screens.

Over the past four years of carefully thinking over and deciding the words that would be my theme for the upcoming year (Love in 2010, Intention in 2011, Fun in 2012, Surrender in 2013) I realized that the past few years have been about a need to slow down and become softer. Not surprising for someone who just a few years before had garnered the nickname “Ice Princess” from her Corporate American peers (Ice Queen was already taken in the office.) Continue reading →